Overview
Square is a multi-functional eCommerce platform that allows you to manage staff, take payments, and conduct business on and offline. You can sell in person while taking secure payments from your clients and customers. You can also add personal touches and rewards to keep customers returning to your business.
Best Features:
- Point of Sale
- Online Store
- Payments
- Loyalty Program
- Email & SMS Marketing
- Message Hub
- Robust front and back of the house management
Best For:
- Retail businesses, small to large
- Food and Beverage businesses
- Professional services
- Large companies that need advanced reporting
Pros
- Easy to use
- Lightweight and mobile
- Manage your sales in a database
- Real-time updates on revenue
Cons
- One of the biggest cons is the additional costs associated with your type of business and add-ons for tools.
- Swipe functionality works better than chip card functionality.
- Bad communication
- More options for freelancers
Pricing
You can start using Square for free, but the tools are limited. However, pricing is complex with plan pricing, tools, processing fees, business type, and even hardware.
- Plus Plan: $29/month plus processing fees
- Premium Plan: Custom pricing plus processing fees
- Processing Rates: 2.6%+.10 for in-person or invoice payments and 2.9%+.30 for online payments
- Support Services: Start at $1,399
Overall Rating
Square is a fantastic platform that allows you to set up any business type or size. It gives you the retail tools needed to manage and scale your business. While Square is relatively robust, it does cost more in fees to gain the robustness you need for your business. Also, it’s not the best freelancer platform and is built for a standard company.
