A lot of companies and businesses now run across multiple different social media platforms, which can take up a lot of time to oversee and plan in social media posts. However, social media management software, allows businesses to have a clear overview of their social media platforms and what they have planned for each one.
There are a variety of different social media management tools available, but they will all help to manage and oversee the social media aspect of a business. No matter what size the business is, almost everyone is using social media to help grow and create a platform. This requires a lot of time and effort to be put into these social platforms but can be very rewarding when done correctly.
This is where a social media management tool can help out. It’s best to get a good understanding of what a social media management software can do and achieve, to be able to see it’s full advantages of it, as well as the best tools to use.
What is a Social Media Management Tool?
Social media management tools are something that can be used to help manage all social media accounts, all on one tool. This makes it even easier to look at each social media channel where you can plan and schedule posts and content, engage with the audience and analyse data and reports. It’s one simple tool that can be used for all your social media channels which allows you to plan, analyse and oversee them all, from one tool.
It makes it much easier to be able to plan, create and schedule posts, which can save a lot of time in the long run. If you can plan out your posts and schedule them to post on your social media, then they can be done at any time. It also makes it very easy to be able to look at your statistics of posts, how much engagement you’re getting and also who your audience is. This can be a great benefit for future posts, as you can look at what posts do best and aim these at your target audience.
As well as being easy to use and keep on top of your social media, it’s also a good way to be able to review how you’re doing and analyse this data too for future reference.
Who Are Social Media Management Tools For?
A social media management tool is aimed at anyone that uses and posts on multiple social media channels, for work or business purposes. Below, are some of the main categories of businesses that would typically use social media management software.
Freelancers
Freelancer workers with clients that handle their social media accounts and channels.
Start-ups
Start-up brands with multiple social media pages that want to streamline across all channels.
SMBs
Small and medium businesses that are starting to use social media or use it in a more professional way to promote and show off their businesses and therefore, promote it across multiple different channels.
Agencies
Agencies that handle multiple social media pages on behalf of clients. No matter how many clients you have onboard, social media management tools are often essential to be able to keep on top of each client and their social media channels.
Enterprise
Enterprises that have different social pages, in different markets including in different languages. A social media management tool will make it a lot easier to post across different markets and countries.
These are just some of the categories that social media management software is ideal for. However, it doesn’t matter how big or small a business is or even if you’re self-employed, if you’re using multiple social media platforms to post on, then a management tool will be a great benefit.
Why Do You Need Social Media Management Tools?
It’s becoming more common for businesses to take to social media, to promote themselves, build a good reputation and get their name out there to even more people. Social media is a powerful marketing tool with endless opportunities, so why not make the most of it?
Below, are some of the great benefits of a social media management tool and why you need it to help you out with your social media.
- Keep up with social engagement
- Manage multiple social media channels and pages on one tool
- Manage customer relationships
- Engage with your audience
- Increase social accountability
- Monitor relevant keywords
- Build a social media calendar and schedule posts
- Analyse performance and review
- Create reports to analyse
- Be able to create posts and schedule them to post on a certain day
- Be able to keep an overview of all social media channels
- Be able to plan ahead in advance social media posts
These are just a few of the great benefits of having a social media management tool for any type of business or brand with multiple social media pages. It’s a great tool to help plan, create, post, schedule and review.
Why Social Media Management Tools are Important
Social media management tools are important to businesses, as they can help to save a lot of time, as well as be on top of your social media.
Being able to plan your posts and schedule them in, can save a lot of time in advance and allows you to always make sure that something is ready to go out onto your social media pages, on a certain day. It’s important that when posting on social media, this is regular and therefore, the tool makes it easy to be able to ensure regular posts are going out. Doing this, it will help to create a good reputation for the brand as well as customer engagement.
They’re also important for the use of being able to create reports and analyse and review your social media strategies. This is very important when it comes to being successful on social media, as you want to be able to review your weaknesses and strengths and be able to improve in these areas. With anything in life, it’s always good to see what is working well and what can be improved on, to then help in the future. The social media management tools and software can do this, which makes it a lot easier for you to oversee how each channel is doing and where improvements are required.
Different Types of Social Media Management Tools and Software
There are a variety of different social media management tools available, with some focusing on certain platforms too. For example, some may offer a wide variety of social media channels it supports, whereas some may just focus on Facebook and Instagram.
Facebook, for example, comes with a variety of different tools to use and ways to post. This could be anything from a standard post, to live videos and posting to your Facebook story.
Instagram is also similar where it offers photo or video posts, stories, live videos and a fairly new feature of reels which are becoming very popular. These can be a great way to showcase something.
There are many different social media channels, from Twitter, Facebook, TikTok and Instagram, they’re always growing and becoming more popular. With them becoming more popular, it also means there are more tools to use on them. Having a social media tool, it helps you to create a variety of different posts like these and keep up with what’s popular.
Top 3 Social Media Management Tools
So, now you know all about the great benefits and importance of a social media management tool, it’s time to consider which are the best tools and software to be using.
Below, are the top 3 all-round social media management tools right now:
eclincher
The ultimate social media tool that helps to simplify your work and save time. Some features include reporting, monitoring, content management, customer engagement, multi-account management and the ability to schedule posts.
This software is probably best for small to medium sized businesses, enterprises and agencies. The software comes with a free trial and then you can choose from either a monthly or yearly subscription. There are a few different plans which include:
- Basic plan – $59 per month
- Premier plan- $119 per month
- Agency plan- $219 per month
Free Trial? Yes, 14 days free trial
Sprout Social
This tool helps to bring people and brands together and are all about bringing together the right connections with people who trust your brand. Some features include audience targeting, content management, brand tracking, customer engagement and competitive analysis.
This software is probably best aimed at marketing agencies and small to large businesses. It comes with a 30-day free trial and then offers the following plans:
- Standard plan: $89 per month
- Professional plan: $149 per month
- Advanced plan: $249 per month
Free Trial: Yes, 30 days free trial
Sendible
This tool offers you the ability to build your brand through storytelling and community. It’s all about creating engaging content that delivers the brands story, whilst adding value and meaning to your audience. Some features include automated publishing, content management, brand tracking, email marketing, analytics, competitor monitoring and engagement tracking.
This is best aimed at agencies and marketers and they also offer a 14-day free trial. The plans they have available include:
- Creator plan: $29 per month
- Traction plan: $89 per month
- Scale plan: $199 per month
- Expansion plan: $399 per month
Free Trial: Yes, 14 days free trial
So, we’ve looked into what exactly a social media management tool is and how important it can be to any business or person. If you’re someone or a brand who posts on social media regularly and wants to build up their online presence, then a social media tool is well worth the investment to help to achieve this. Also remember, that putting the work into your social media channels, it will also pay off in other ways for the business.
