Conversion Rate Optimization (CRO) Tools help your business to convert leads into sales.
Business owners invest a lot of resources in lead generation. A lot of software and methods are deployed to get good, potential leads. Once these leads are generated, it is crucial that you have the best tools at hand to convert them to sales.
CRO Tools collect data from the visitors on your website, to allow you to customize your website for optimal conversions. Many applications are there in the market for you to explore and we bring you only the best.
So, let’s check them out!
Top 3 CRO Tools in 2023
Choosing the best is always difficult. But, when you test the tools, review them, and read about their functions you can get some headway. That’s what we did! And the end result?
This list of the top 3 Conversion Rate Optimization Tools that help your business to grow revenue and get a steady flow of customers.
Hotjar
Growth’s Hot
Hotjar is all about heat maps. When you use HotJar on your website, it provides you with visual data in the form of colors to show you where most website visitor engagement has been. Wherever the colors are bolder, there the viewers have engaged the most.
You can make use of this data to recalibrate your website and bring more conversions to your business.
Heat Maps
Heat maps are a novel concept in the CRO space. These not only measure engagement but also track user journeys enabling you to analyze user behavior. This data is vital for the optimization of your website, putting effective Call-to-Actions buttons, etc.
Feedback Features
Feedback is collected from the users dynamically. Users are able to highlight the features that they like or hate, this helps your business by identifying areas of improvement that there might be.
You also avail the added functionality to compare two pages side-by-side. If users put in negative feedback, you can watch their recordings to see where you lack and what exactly in their journey went bad.
Best For
- Enterprise
- Agencies
- Consultants
Pricing
- $0 Forever Free (Basic Plan)
- 1050 Sessions/Month
- Automatic Capturing of Data
- No limit on heatmaps
- $32 Per Month (Plus Plan)
- Everything that is included in basic
- 3000 sessions/month
- Filtering and Segmenting of Data
- Track user custom actions (Events API)
- $80 Per Month (Business Plan)
- Everything in Plus
- 500 daily session
- Custom integrations
- Frustration and confusion signals
- Custom Per Month (Scale Plan)
- Everything in Business
- Dedicated customer success manager
- Unlimited daily sessions
- SAML single sign-on
- Full access to all features
Pros
- Efficient support team
- Video Tracking
- Affordable pricing
- Scroll mapping
Cons
- Not possible to do multiple sessions recordings at different areas of the site at once
- Can’t isolate elements on the page for individual analysis
- Does not integrate with google analytics
Summary
Hotjar changes the game in the CRO industry. Its novel ideas have helped numerous businesses till now to achieve their end success goal. HotJar can bring great change to your business and help you identify key areas for improvement. Therefore, you should invest in this tool if you’re looking for some serious improvements.
Smartlook
Smart Outlook
Analyzing user behavior is the key to optimization. You need to know what is not right to fix it. And you will only know effectively what to change when you have the right-looking devices. Smartlook is that one tool that solves your most pressing problems and helps you convert leads into revenue!
Mobile App Optimization
You built an app with amazing functionality, but still, get user complaints and negative reviews on the app store? There is probably something in your app that bugs users. Finding that out is so easy with user recordings by Smartlook. Analyze recordings of users and find out the frustrating interactions on your site.
Conversions
Find out and trace all the events (interactions) that users take on your website or mobile app, such as clicks, visits, etc. You will get event statistics in Smartlook to actually find out what users are doing on your business.
Best For
- Enterprise
- Agencies
- Consultants
Pricing
- $Free Per Month (Free Plan)
- 5000 sessions per month
- Data Retention (1 month)
- 2 events
- 1 Funnel
- $39 Per Month (Startup Plan)
- 5000 sessions per month
- Data retention (1 Month)
- 4 Events
- 1 Funnel
- $111 Per Month (Business Plan)
- 15,000 Sessions per month
- Data Retention (3 Months)
- 12 Events
- 4 Funnels
- 30 heatmaps
- Contact for Enterprise Plan
- Custom made sessions
- Custom Data Retention
- Session vault
- Standard Integrations
- Premium Integrations
Pros
- Extremely affordable
- Heatmaps of website usage
- Excellent for interface improvement
- Great for qualitative analysis
Cons
- Integrations are not available on basic plans.
- Recordings can’t be watched in a pop-up
- Data retention too low
Summary
Smartlook has arrived on the scene as a commendable tool that is easy to use and doesn’t require heavy onboarding training. A quick session should be enough for you to know how to use it. Its powerful features will cover all the work that you would normally undertake and expect from a CRM tool.
Instapage
Instant Improvement
Instapage is an excellent landing page builder tool that is loaded with amazing features. There are unlimited options available as to how you want your page to look. It does not mandate knowledge of any programming language and it is easy to use and best for larger businesses.
Integrations
Instapage comes with multiple integration options. There are over 20 marketing tools that you can integrate into Instapge. How does this help you? This helps you by allowing you to do numerous functions at one point. You don’t have to resort back to the native app for getting something done when you can do that in Instapage itself.
Perfect for Mobiles
Ever wondered whether your site is as good for mobiles as it is for PCs? Well if you have and want it to be good for both then Instapage is for you. It allows you to make highly responsive designs that work best for mobile phones.
Best For
- Enterprise
- Agencies
- Medium Businesses
Pricing
- $149 Per Month (Building Plan)
- No conversion limits
- Unlimited Domains
- A/B Testing
- AMP Pages
- Conversion Analytics
- SSL Encryption
- Google Single Sign-On
- Zapier and Hubspot Integration
- Custom Per Month (Converting Plan)
- Everything in the Building Plan
- Editable Global Blocks
- 1:1 Ad-to-Page Personalization
- Bulk Lead Downloads
- Guaranteed Uptime-Converting SLA
- Much more!
Pros
- SSL Encryption that very few tools provide
- Advanced Lead Generation
- Direct Landing page builder
- Page editor is easy to use
Cons
- Not affordable for businesses, lack of such plans.
- Customer Service is not up to the mark
- Fewer Page Widgets
- Limited to 30k unique visitors per month
Summary
Instapage is a powerful tool that provides a range of features. It is best for enterprises looking to use it as a page builder. You can optimize your site to the fullest via it. You have the ability to deliver downloads and collect leads via your landing pages. If you can afford it, then you should go for it.
Ending Note
Looking for more in-depth analysis and through customer reviews? BestB2BTools.com offers you the convenience of choosing the right conversion rate optimzation and landing page tools to improve your brand’s conversion rates. Claim you free trial today and find the one that suits your business needs.
