Overview
As a category-defining platform, ActiveCampaign takes customer experience automation to another level. They have helped numerous businesses in over 170 countries create a meaningful and engaging way to communicate with their customers. Companies of all sizes can use the five hundred plus pre-built automation. These will combine your email marketing, marketing automation, and CRM with a personalized and segmented way across multiple channels like email, chat, social, and text.
Best Features
- AB testing
- Activity dashboard
- CAN SPAM compliance
- CRM
- Campaign analytics/management/planning
- Contact and content management
- Customizable fields
- Data import/export
- Email management
- For startups and small businesses
- Mobile access
- Landing pages/web forms
- WYSIWYG editor
Best For
- Small and medium-sized businesses
Pros
- Integrate with everything for a quick and easy way to use the app
- Excellent analytics and customer support
- User-friendly, and the software doesn’t require a steep learning curve
- Pricing and features are great and innovative
Cons
- It can be confusing as terminology isn’t intuitive
- At times, the software has proven glitchy
- Automation rules are broken
- Has functionality you may not use
Pricing
- Lite Plan: $29/month
- Plus Plan: $49/month
- Professional Plan: $149/month
- Enterprise Plan: Active Campaign will customize a plan that will suit your needs.
Overall Rating
For digital marketing agencies and small businesses, ActiveCampaign is the right choice. This software will help you grow and scale your business with abundant features and affordable price points. It has an excellent design platform that is easy to use, robust automation features, and an ideal email marketing platform.
