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Hotjar

Rating & Number of Reviews
5/5
702 Users

Matthew Angelo

July. 27, 2022

Overview 

Collating data the hard way is a thing of the past with Hotjar. Hotjar is an innovative and intuitive way for you to discover and communicate your user’s needs. The platform will give you insights into how your users behave and their needs. This way, you can deliver ultimate value to your customers.

Best Features 

  • Behavior Analytics
  • Website Analytics
  • Customer Experience management
  • Drag and Drop
  • Engagement Tracking
  • Real-time analysis and monitoring
  • Improving Conversion Rates
  • Improving User journeys
  • User Interaction Tracking & Monitoring

Best For

Businesses of all sizes

  • SMBs
  • Agencies
  • Enterprise

Teams

  • Web/UX
  • CRO
  • Performance Marketing
  • Digital Marketing
  • Marketing
  • Product

Pros

  • Industry leader
  • UX-centered product
  • Easy-to-use
  • Great Customer Service

Cons

  • Hotjar has a limit on the page heights that are captured
  • Hotjar could slow down your website

Pricing 

  • Basic Plan: Free forever
  • Plus Plan: $31/month
  • Business Plan: $79/month
  • Scale: Must contact Hotjar support for pricing on scalable needs

Overall Rating

Whether you’re part of a product team or a UX researcher, working in-house in the marketing department or with CRO in an agency, Hotjar has top-of-the-line tools to get you the data you need to analyze user interactions and behaviours — and improve conversion rates. The tools give you as a user an excellent understanding of the website(s) user behaviours and what they need and feel in a fast and easy way. Hotjar is an affordable way to understand your customers and create content based on their behaviours. With cost-effective pricing, this platform is built for any size of business and will help you grow and scale your business.

written by

Matthew Angelo

Matthew is a Colorado-based content writer with experience in Digital Marketing and B2B software. He carries a B.S. degree in IT and certificates in Social Media Management, SEO and PPC.

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