Find the Best Conversion Rate Optimization (CRO) Tool for Your Business with BestB2BTools.com. Most of these software providers offer a free plan — and have a paid plan for your company size and needs, whether you’re a freelancer, working in a startup, small business, agency or as an enterprise client.
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Our product scores consist of a combination of the following 3 components
Capterra and G2 are trusted third-party online marketplaces serving as an intermediary between buyers and technology vendors within the software industry. The BestB2BTools Total Score will consist of the brand’s score on Capterra and G2. If a brand does not have a Capterra or G2 score, the BestB2BTools Total Score will be based solely on the Click Trend and Products & Services Score (read below)
BestB2BTools measures user engagement based on the number of clicks each listed brand receives in the past 30 days. The number of clicks to each brand will be measured against other brands listed in the same query. Therefore, the higher the share of clicks a brand receives in any specific query, the higher the Click Trend Score.
BestB2BTools accepts advertising compensation from companies, which impacts their (and-or their ‘software tools’) position, and in some cases, may also affect their Click Trend Score.
BestB2BTools’ editorial team researches and reviews software based on factors such as ease of use, pricing, customer success team and more. Each brand is then given a score based on the offerings in each parameter. The specific parameters which we use to evaluate the score of each product can be found on its review page, which is updated quarterly.
If the editorial team cannot locate information relevant to a brand’s Product & Services Score, it will not be included in its calculation.
The formula for conversion rate is calculated by dividing the number of conversions (desired actions taken) by the total number of visitors and multiplying the result by 100 to get a percentage.
For example, if your website had 10 sales and 200 visitors last month, your conversion rate is 10 divided by 200 which is 0.05 and multiply by 100 to get the percentage = 4%.
The average conversion rate usually depends on the different variables such as: action (‘ToF conversion goal’ versus ‘BoF conversion goal’), industry and vertical but usually anything between 1% to 4% is considered average. To improve the conversion rate to 5%, you should consider getting a CRO tool. Try one of the CRO tools above or below for a free trial.
Everyone that are involved in improving a website or landing page’s conversion rate, should consider getting a CRO tool but we can split the most typical use cases and client types into five categories:
Freelancers – freelancers with clients handling their website and/or advertising — and want better results for their clients.
Startups – startups with one website and multiple landing pages and want to improve the conversion rate from organic, direct or paid traffic.
SMBs – small and medium businesses that want to improve their conversion rates from the user landing on the website and get an insight into how the users are interacting with the website.
Agencies – agencies that are handling multiple websites, Ad accounts and Ad campaigns on behalf of clients – big or small – and want to really understand how the users interact with the website and see how they can improve the conversion rate.
Enterprise – enterprises with different domains, websites and landing pages across different markets and languages that need to improve the conversion rate from one or more channels.
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