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Capterra and G2 are trusted third-party online marketplaces serving as an intermediary between buyers and technology vendors within the software industry. The BestB2BTools Total Score will consist of the brand’s score on Capterra and G2. If a brand does not have a Capterra or G2 score, the BestB2BTools Total Score will be based solely on the Click Trend and Products & Services Score (read below)
BestB2BTools measures user engagement based on the number of clicks each listed brand receives in the past 30 days. The number of clicks to each brand will be measured against other brands listed in the same query. Therefore, the higher the share of clicks a brand receives in any specific query, the higher the Click Trend Score.
BestB2BTools accepts advertising compensation from companies, which impacts their (and-or their ‘software tools’) position, and in some cases, may also affect their Click Trend Score.
BestB2BTools’ editorial team researches and reviews software based on factors such as ease of use, pricing, customer success team and more. Each brand is then given a score based on the offerings in each parameter. The specific parameters which we use to evaluate the score of each product can be found on its review page, which is updated quarterly.
If the editorial team cannot locate information relevant to a brand’s Product & Services Score, it will not be included in its calculation.
Everyone with multiple social platforms should consider getting a social media management tool, but we can split the most typical use cases and client types into five categories:
Freelancers – freelancers with clients handling their social media accounts and pages.
Startups – startups with multiple brands and/or social media pages that want to streamline social media communication across channels.
SMBs – small and medium businesses that want to take social to the next level and put social on the map internally by professionalizing social media within their business.
Agencies – agencies that are handling social media pages and social media on behalf of clients – big or small – need a social media management tool.
Enterprise – enterprises with different social media pages in different markets in different languages.
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